Bernard Martin
  • 47, Male
  • Baden, PA
  • United States
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Bernard Martin's Groups

Bernard Martin's Discussions

Viale Ciro Menotti Article

Started Jul 15, 2010

Cortile 2010: YOUR event
4 Replies

Started this discussion. Last reply by David Esch Jul 15, 2010.

In Fond Memory - Donna Mae Mims
2 Replies

Started this discussion. Last reply by Larry Crane Dec 14, 2009.

Race Driver's Forum

Started Jul 12, 2009

Alfa Romeo Owner's Discussion Forum
6 Replies

Started this discussion. Last reply by Marianne Fenoglietto Oct 25, 2009.

Twitter: @RPMconsultants

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Bernard Martin's Page

Bio

Mr. Martin is the President and Founder of Rapid Production Marketing, a marketing, social media, business management & business intelligence consulting firm.  He is the Managing Directorre of the Italian Cortile at the Pittsburgh Vintage Grand Prix as well as the Social Media Chairperson for the PVGP

Mr. Martin has a unique background. Starting his career in finance and management & sales consulting Mr. Martin has had first hand experience in manufacturing, distribution and manufacturer's agency management which gives him a very unique skill set. Very few people have had front line experience in every aspect of channels management.

Mr. Martin has an undergraduate degree from the University of Pittsburgh in Political Science and Economics and worked on his MBA in San Francisco at the University of Phoenix with a 4.0 GPA

Mr. Martin has counseled with a multitude of manufacturers on the macro topics of strategic planning, distributor rationalization, product marketing, brand introduction as well as tactical iimplementation of pricing and discount programs, agent identification, Distributor and Agent contracts, trade show design & layout and incentive programming.

Mr. Martin was the VP of Sales & Marketing for Toolex and managed every aspect of their workholding product rollout. He later moved to Northern California and worked for Western Tool & Supply, one of the largest, privately held, cutting tool distributors in North America. In 2000, Mr. Martin started his own "rep" agency and quickly became the #1 salesagency and/or the #1 growth agency in the country for many of his principals. Mr. Martin's agency was twice nominated as a Finalist in the Pittsburgh Technology Councils "Tech 50" awards.

In late 2009, Mr. Martin became President of Highlander Tool, an industrial distributor based in Johnstown, PA. Starting from scratch he negotiated with over 180 manufacturers to develop a unique product offering. He also developed a custom database to manage the company as well as all identity pieces such as the Logo, line card, website, TwitterYouTubeFacebook and Production Tool Catalog. Mr. Martin was invited to be one of five distributors in North America as a member of the WidiaDistributor Advisory Council. Highlander Tool is a member of ISA and IBC networks.

In mid 2010 Mr. Martin's role at Highlander changed as he moved into a consultancy role at Highlander Tool and formed Rapid Production Marketing as a consultancy agency.

Outside of his professional business experience Mr. Martin is "Managing Directorre" of the Italian Car Show, "The Cortile", at the Pittsburgh Vintage Grand Prix. Mr. Martin developed the Cortile concept and has garnered international attention within the target demographic of this group.

Mr. Martin is "Social Media Marketing Chairperson" at the Pittsburgh Vintage Grand Prix. He was instrumental in not only the strategic vision but all aspects of the tactical implementation of the Pittsburgh Vintage Grand Prix's Social networking marketing program. From the creation of the Twitter feeds, Facebook page, YouTube Channel andFlikr sites as well as a special working relationship with SpeedTV in the beta rollout of their new website.

The Pittsburgh Vintage Grand Prix Association is a 501 (c) (3) non-profit organization with a mission to hold a world-class vintage automotive event for charity. Since 1983 this volunteer-driven event has raised over $2.5 million for the Autism Society of PittsburghAllegheny Valley School.

Mr. Martin is also President of Ambridge PAGE which works with the local school district to develop programming for Gifted Education Students.

In July 2010, Mr Martin launched a new company, Rapid Production Marketing to develop plan, develop, implement and train automotive and industrial sector companies in the use of Social Media marketing tools.

Bernard Martin's Photos

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Profile Information

What is your role at the Cortile
Volunteer, Sponsor
What kind of car do you have?
4 wheel test
What is your favorite website? (or your website)
http://www.rpmconsultants.us
Do you have a LinkedIn Profile?
http://www.linkedin.com/in/bernardmartin
Do you have a Twitter account?
http://twitter.com/RPMconsultants
Do you have a Facebook Page you LIKE?
http://www.facebook.com/pages/Rapid-Production-Marketing/1209279845...
What Auto Magazines do you subscribe to?
F1, Automobile, Robb Report, Racer

Latest Activity

Bernard Martin posted a status
"Just a quick reminder! Remember to mouse over the "EVENTS" tab above for drop down details!"
Jun 8
Gregory Vanscoy is attending Bernard Martin's event
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The Cortile 2013: Ferrari! at The Pittsburgh Gol Club

July 20, 2013 at 10am to July 21, 2013 at 5pm
Each year the Cortile selects a marque or model to highlight for our annual event based upon factors such as historical significance, unique local interest, brand resurgence, etc. We call this the Proiettore Macchina. For 2013 to celebrate the 50th Anniversary of the Founding of the Ferrari Club of America we celebrate…See More
Jun 3
Bernard Martin posted a blog post

YES! We are on Facebook & Twitter!

As the Cortile has grown we've discovered that many of our friends and fans are using Facebook and Twitter to stay on top of the latest breaking news.  We jumped in while ago and set up both a Facebook Page and a Twitter account.  You can find them here:FACEBOOK:…See More
May 24
Bernard Martin posted a status
"Doing some updates to the site. The toolbar at the bottom now goes to the Cortile Facebook Page & Twitter @CortilePVGP"
May 23
Jason R Vogel is attending Bernard Martin's event
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The Cortile 2013: Ferrari! at The Pittsburgh Gol Club

July 20, 2013 at 10am to July 21, 2013 at 5pm
Each year the Cortile selects a marque or model to highlight for our annual event based upon factors such as historical significance, unique local interest, brand resurgence, etc. We call this the Proiettore Macchina. For 2013 to celebrate the 50th Anniversary of the Founding of the Ferrari Club of America we celebrate…See More
May 10
Bernard Martin's photo was featured

Ferrari 599 GTB-HGTE 50 Anni di Passione Hood

The special edition Ferrari 599 GTB-HGTE 50 Anni di Passione hood commemorates the Ferrari Club of America
May 8
Chris Archinaco joined Bernard Martin's group
May 8
Bernard Martin posted a status
"Scroll down to the bottom of the MAIN page here on our site and check out the google map for trailer parking we just added!"
May 2
Bernard Martin posted photos
Apr 29
Bernard Martin and Jason R Vogel are now friends
Apr 29
Jason R Vogel joined Bernard Martin's group
Apr 21
Bernard Martin posted a blog post

The Ferrari 599 GTB

The Ferrari 599 GTB Fiorano (internal code F141) is an Italian gran turismo produced by Ferrari. It was the brand's two-seat flagship, replacing the 575 M Maranello in 2006 as a 2007 model, but was replaced for the 2013 model year by the F12 Berlinetta.Styled by Pininfarina under the direction of Ferrari's Frank…See More
Apr 12
Bernard Martin posted events
Apr 10
Bernard Martin updated an event
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Forbes Avenue of Speed at Squirrel Hill, Pittsburgh, PA

July 19, 2013 from 6:30pm to 8pm
For those arriving at the Cortile on Friday evening you're in for a treat!Last year the Pittsburgh Vintage Grand Prix introduced the "Forbes Avenue of Speed" and it was a resounding success.  It's the ONLY car show of the racecars that will be on the track over the weekend.Approximately 125 Racecars will be staged on Beacon Street on Friday night at 6:30 PM. A police escort will lead the racers into Squirrel…See More
Apr 10
Bernard Martin's blog post was featured

Ferrari "One Lap of North America" makes it's final lap at the 2013 Cortile

Ferrari Club of America is currently celebrating a major milestone, its 50th Anniversary! 50 Anni di Passione TourUnder the motto “50 Years of Passion – One Lap of North America”, a specially prepared 599 Ferrari relay car, sponsored by a private donor, is carrying a symbolic “baton” and is visiting…See More
Apr 10
Bernard Martin commented on George Vosburgh's photo
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Engine as purchased

"We're going to share some of these great pics on the Cortile Facebook Page!  "
Apr 9

Bernard Martin's Videos

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Bernard Martin's Blog

YES! We are on Facebook & Twitter!

As the Cortile has grown we've discovered that many of our friends and fans are using Facebook and Twitter to stay on top of the latest breaking news.  We jumped in while ago and set up both a Facebook Page and a Twitter account.  You can find them here:

FACEBOOK:…

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Posted on May 24, 2013 at 11:30am

The Ferrari 599 GTB

The Ferrari 599 GTB Fiorano (internal code F141) is an Italian gran turismo produced by Ferrari. It was the brand's two-seat flagship, replacing the 575 M Maranello in 2006 as a 2007 model, but was replaced for the 2013 model year by the F12 Berlinetta.

Styled by Pininfarina under the…

Continue

Posted on April 12, 2013 at 6:30pm

Ferrari "One Lap of North America" makes it's final lap at the 2013 Cortile

Ferrari Club of America is currently celebrating a major milestone, its 50th Anniversary! 

50 Anni di Passione Tour

Under the motto “50 Years of Passion – One Lap of North America”, a specially prepared 599 Ferrari relay car, sponsored by a private donor, is…

Continue

Posted on January 7, 2013 at 1:34pm

Catering!!

The Cortile is very very proud to announce that one of our very own participants, Jim and Celeste Shaw, are going to be catering this years Cortile.

Jim told me the other day that he has been in contact with his network of "Italian ladies" and asked them to search through their recipe files for their…

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Posted on May 16, 2012 at 6:31pm — 2 Comments

Cortile Website updates April 2011

Cortile Registration is OPEN!  

We just finished up refining the on-line registration form for the Cortile.  You can register online for the 2011 event at THIS LINK

Some things to note about registration.  One of our members,…

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Posted on April 5, 2011 at 11:58am

Comment Wall (61 comments)

At 8:19am on March 4, 2009, John Bechtol said…
Bernie - I shot you a picture of the Dino. I'll talk to Dotti about the site tonight. JB
At 11:53pm on March 8, 2009, Michael Scaglione said…
Hi Bernie,
Lunch sounds good to me! Any day except Mon or Fri this week will work for me.
M
At 10:43am on March 9, 2009, Dotti G Bechtol said…
Bernie: You are welcome--I see I need to change my photo as my head seems to be cut off! I'll get the Dino on here soon.
At 1:42pm on April 3, 2009, Andy Schor said…
Hey Bernie,
I brought Johno (the artist) to the park yesterday to scout out some potential backgrounds for his painting. We met briefly with Andrew at the PGC and got some good photos. Johno has a few questions, would it be possible to meet with you sometime soon? His studio is on the Slopes, 2 doors from my shop, his phone number is: (412) 481-4208. Be sure to bring your PVGP poster(s) for me to frame. Andy
At 11:34am on April 4, 2009, Andy Schor said…
Hi Bernie,
I have been in contact with the Event Administrator and Advertising & Media Manager of the Concorso Italiano. They are putting a link to us on the Corporate Participant page of their website (www.concorso.com). She sent me a 'button' to use as a link to their site from ours.
At 11:54am on May 2, 2009, Andy Schor said…
Bernie, Good idea to include the history and background of the cars.
At 11:58am on May 2, 2009, Andy Schor said…
Will you have a little time to come out and see the Ferrari painting that Johno is working on? Please let me know so that we can both be available. (412) 973-8562
At 4:49pm on May 3, 2009, Andy Schor said…
Bernie, Wednesday afternoon will be fine. I'll get in touch with Johno to be sure he can make it.
At 6:38pm on June 3, 2009, Larry Printz said…
Thanks. I haven't gotten around to it yet, but will soon.
At 6:43pm on June 3, 2009, Ryan Saari said…
Mr. Martin,
Thanks for the welcome! I'm actually currently not an Italian car owner. I am Billy Fitts' neighbor and serve as an exotics consultant, however. Consider me the ultimate enthusiast!

Look forward to hopefully meeting you (and the rest of the gang) in July.
Ryan Saari

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